Saturday, 7 March

Saturday, 7 March2026

Tata Sons Appoints AI Veteran Bhaskar Roy to Drive Customer Experience Transformation

By Isha
Tata Sons Appoints AI Veteran Bhaskar Roy to Drive Customer Experience Transformation
Tata Sons has appointed Bhaskar Roy, former Fractal Analytics and Accenture executive, as Head of AI (Customer Experience) under its Group Digital & Innovation division. With over two decades of expertise in AI, analytics, and consumer engagement, Roy will lead AI-powered CX initiatives across Tata’s businesses. A mentor to startups and academia, he holds degrees from IIM Ahmedabad and Jadavpur University, reinforcing Tata’s ambition to build a future-ready, AI-first enterprise.

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